Gicar (Late 19th Century), "Biscuits Victoria"-1900, lithograph in colors, signed and dated in print "GICFR 1900", with inscription in lower left margin "AFFICHES D'ART, O.DE RYCKER & MENDEL, BRUXELLES", with inscription in lower right margin "COULEURS BERGER & WIRTH DE LEIPZIG", published by O. de Ryckers & Mendel (Belgian, 19th/20th century). Large scale art nouveau poster advertising for Victoria Biscuits, depicting a woman seated in stained glass thrown or elaborate chair, with flower crown with roses, staring at the biscuit she holds in her right hand, with tall palm branch draped in red ribbons and ornaments in her left hand; with two toddlers in diapers playing at her feet; with cherry blossoms, butterflies and dangling grapes and grapevines in the background; with inscription at top center "BISCUITS"; with inscription at lower right "VICTORIA". Framed approximately 67" x 44.5". Sight approximately 59" x 36.25".
Poster is linen-backed (or laid to linen) and adhesive hinged to board. Poster with creasing commensurate with having been folded into 16 sections, some creases with in-painting commensurate with minor surface loss. Round section of in-painting to crease in upper right quadrant, with approximate diameter of 0.75", not overwhelming. Scattered rust and brown toned discolorations (or foxing) to all margins. Lower right corner with minor paper loss. Upper right corner with tear, not distracting.