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THB1969 "It's the Real Thing" Corporate Communications Package
Timed Auction in Progress ... Currently on Lot Bid Increments
| Price | Bid Increment |
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| $1 | $1 |
| $20 | $2 |
| $50 | $5 |
| $100 | $10 |
| $250 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $25,000 | $2,500 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
About Auction
TimedJun 13, 2025 - Jun 29, 2025
The Bonn Discovery Auction brings you an intriguing mix of art, decor, and collectibles spanning the 18th, 19th, and 20th centuries - any of which will enrich your life, satisfy your curiosity, and expand your horizons. This online only event will end June 29, 2025, with lots closing starting at 6p eastern time, and is conducted by Georgia licensed auctioneer Tony Bonn under Georgia state law and regulations. We have some very special items to sell, so please mark your lots, and bid early and bid often. Bonn Auctions tony@bonn.auction
View Full Catalog (251)
- Lot Description
Coca-Cola’s “It’s the Real Thing” landmark advertising campaign is still taught in business courses as a multi-focal, immersive, psychological juggernaut to sell an 80 year old product by appealing to middle American and unifying themes over the prevailing divisiveness from politico-socio-economic turbulence of the late 1960s. The McCann Erickson brainchild sent photographers across the country to capture its rich beauties which were then used in various media advertising. To pitch the campaign to its employees, Coke produced this spiral bound brochure with some of the best images to encourage their participation in this multiyear spectacle. The author calls it is a love letter to America, whose gorgeous vignettes he states are intended for framing. Fortunately this example was not disassembled for such purposes. It retains the poster showing ad clips for magazine advertising along with the circulation for each publication.
Dimensions (inches)
Width: 15 5/8
Height: 10 1/2Dimension
Height: 1.00 inWidth: 16.00 inDepth: 12.00 inDepth: 12.00 inWeight: 1.00 lbsCondition
Fair / Good - cover has ink losses, abrasions, soiling, bumping; image pages are clean; ends show soiling and wear; the pocket holding the poster is slit across the bottom; the poster is separated in 3-4 pieces.
- Provenance
N/A
- Shipping Info
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Bonn Auctions normally ships all online auction lots via United States Postal Service Priority Mail. Exceptions will be noted in the lot listing. Customers are charged for shipping, handling, and insurance, which is a bargain for the amount of care we put into safely packaging your purchases. We pay for the boxes and packaging except in cases where special packaging is required, and these cases are noted in the listings.
Please understand that items may take 1-2 weeks to ship, but we are working overtime to get them to you as soon as possible. Thank you for your patience and understanding
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