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THBALCORN, John (1935-1992). Uncanny in Cans / 7 UP. 1969. 20 ...
Lot 732
Categories
Live Auction in Progress ... Currently on Lot Estimate:
$200 - $400
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Bid Increments
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|---|---|
| $0 | $5 |
| $30 | $10 |
| $100 | $25 |
| $500 | $50 |
| $1,000 | $100 |
| $2,000 | $200 |
| $5,000 | $500 |
| $10,000 | $1,000 |
| $20,000 | $2,000 |
| $50,000 | $5,000 |
| $100,000 | $10,000 |
About Auction
Live
By Potter & Potter Auctions
Jan 29, 2022
Set Reminder
2022-01-29 12:00:00
2022-01-29 12:00:00
America/New_York
Bidsquare
Bidsquare : Vintage Posters
https://www.bidsquare.com/auctions/potter-potter/vintage-posters-21957
Including travel by air, rail, and sea; pictorial maps; war and propaganda; advertising; concert; winter sports; German, Swiss, and European design; Art Nouveau; magic and circus; and theatrical. Prices Realized Potter & Potter Auctions info@potterauctions.com
Including travel by air, rail, and sea; pictorial maps; war and propaganda; advertising; concert; winter sports; German, Swiss, and European design; Art Nouveau; magic and circus; and theatrical. Prices Realized Potter & Potter Auctions info@potterauctions.com
View Full Catalog (828)
- Lot Description
ALCORN, John (1935-1992). Uncanny in Cans / 7 UP. 1969. 20 11/16 x 33 5/8?. Linen backed. Closed tears and restored losses in corners; repaired tears, some with inpainting, in image; scattered creases in margins and image B+/B. This poster was part of an ad campaign in the late 1960s to revitalize 7 UP, which was then generally used as a mixer or upset stomach remedy rather than a standalone drink. The posters featured psychedelic, hippie, and pop culture influenced imagery intended to make 7 UP more appealing to younger customers. Capturing the countercultural and antiwar moment around Woodstock in 1969, the advertisers branded 7 UP ?the UnCola,? using ?uncanny? here and similar wordplay in the posters (see also next lot).
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