Timeless Timepieces and Exceptional Finds Lead This July Luxury Auction

Luxury watch collecting has always been about more than telling time. Every reference, serial number, and design detail tells a story, whether it's a vintage sports watch that defined an era or a modern masterpiece showcasing the latest in horological innovation. That spirit of discovery is on full display in Hess Fine Art's July Auction of Luxury Watches and Jewelry along with Fine Art and Antiques, taking place live on Thursday, July 23, 2026, at 10:00 a.m. CDT. While the auction also features jewelry, fine art, and antiques, the luxury watch selection is especially compelling, offering everything from iconic vintage Rolex models to sophisticated contemporary timepieces. Whether you're an experienced collector or simply appreciate exceptional craftsmanship, these standout lots deserve a closer look. 

Striking 6263 Original Dial Rolex Daytona Chronograph Mens Wrist Watch w Box Booklet Tags (Lot 7618)
It's difficult to talk about collectible wristwatches without mentioning the Rolex Daytona, and this 1973 Rolex Daytona Ref. 6263 is undoubtedly one of the marquee offerings in the sale.

Vintage Daytonas have become some of the most coveted watches in the world, prized for their connection to motorsports, timeless design, and limited production numbers. This example stands out not only because it retains its original dial but also because it includes its original box, booklet, and hang tags, details that collectors value immensely. The catalog describes the watch as running well with a remarkably clean dial and only light wear throughout. With a pre-sale estimate of $80,000–$100,000, it's the type of watch capable of drawing international attention when bidding begins. 

Vintage Rolex Submariner 1680 Mens Automatic Wrist Watch 7.5 Inch (Lot 7615)
Few watches have had a greater influence on modern sports watch design than the Rolex Submariner. Introduced as one of the first Submariner references to feature a date display, the Ref. 1680 remains one of the most desirable vintage dive watches on the market.

This 1978 stainless steel example is described as having a super clean dial with only very minor wear to the case, bezel, and bracelet. Estimated at $10,000–$15,000, it offers collectors the chance to acquire a classic Rolex sports model with enduring appeal. Whether you're building a vintage collection or searching for an everyday watch with investment potential, the Submariner continues to be one of the safest and most recognizable choices in luxury watches. 

Vintage Rolex GMT Master Pepsi 1675 Mens Running Wrist Watch (Lot 7620)
Another standout from Hess Fine Art is the iconic 1966 Rolex GMT-Master Ref. 1675, better known among collectors as the "Pepsi" thanks to its unmistakable red-and-blue bezel.

Originally developed for Pan American Airways pilots during the jet age, the GMT-Master quickly became one of Rolex's signature sports watches. Today, vintage examples remain highly sought after for both their history and versatility. According to the catalog, this watch features a pristine black dial, an exceptionally well-preserved bezel, and only light signs of wear. Estimated at $20,000–$50,000, it's an exciting opportunity for collectors who appreciate vintage Rolex models with timeless style and everyday wearability. 

Rare Rolex Heavy 18k White Gold Diamond MOP Cellini 6621 Box Booklets Wallet (Lot 7619)
Not every great Rolex is built for adventure. The Rolex Cellini Ref. 6621 showcases the brand's elegant side, offering refined design paired with exceptional craftsmanship.

Crafted in 18-karat white gold, this circa-2001 dress watch features a luminous mother-of-pearl dial framed by brilliant diamonds, creating a sophisticated look that feels equally appropriate at a formal event or in a curated jewelry collection. Even better, it comes complete with its original box, booklets, and wallet. The catalog notes the watch's pristine dial, exceptionally white diamonds, and minimal wear throughout. With an estimate of $35,000–$40,000, this Cellini demonstrates that Rolex's dress watches deserve just as much attention as its famous sports models. 

Ulysse Nardin Blast Tourbillon 1723-400-3A/03 Titanium 45mm Automatic Mens Wrist Watch Box Papers Tags (Lot 7636)
Collectors looking beyond the traditional luxury brands will find plenty to admire in the Ulysse Nardin Blast Tourbillon.

Produced around 2020, this striking 45mm titanium and ceramic timepiece combines bold contemporary styling with one of watchmaking's most celebrated complications: the tourbillon. Its open-worked skeleton dial reveals the intricate movement beneath, transforming the watch into a wearable piece of mechanical art. Complete with its original box, papers, and booklets, the watch is described as showing minimal signs of use and carries an estimate of $30,000–$50,000. It represents an exciting opportunity to acquire an innovative modern watch from one of Switzerland's most respected independent manufacturers. 

A Well-Rounded Auction for Luxury Collectors

Hess Fine Art's July Auction of Luxury Watches and Jewelry along with Fine Art and Antiques offers something for nearly every type of collector. Vintage Rolex enthusiasts will find exceptional examples of the Daytona, Submariner, and GMT-Master, while those with an eye for elegant dress watches can appreciate the diamond-set Cellini. Collectors interested in contemporary independent watchmaking will be equally drawn to the Ulysse Nardin Blast Tourbillon.

Of course, the watches are only part of the story. With fine jewelry, artwork, and antiques also crossing the block, the auction offers countless opportunities to discover something unexpected. Whether you're hoping to add a legendary vintage Rolex to your collection or simply enjoy watching the market for exceptional timepieces, Hess Fine Art's July 23 live auction promises to be one worth following.

Register to bid on Bidsquare.com.