Joseph Christian Leyendecker (1874 - 1951) Germany
Measure 21"in H x 15"in W and 31 1/4"in H x 24 1/4"in W with frame
Known for: Illustration, figure, genre, animal painting
Biography: I'm not sure it's appropriate to say that J. C. Leyendecker 'landed' the Arrow Collar account or that he 'designed' the ads. The ads were collaboratively generated by Charles Connolly of the Cluett, Peabody company, which made Arrow Collars and Shirts, and Tom Ford, art director of the Calkins and Holden advertising agency of NYC. Apparently Connolly was familiar with Leyendecker's work from his experience as editor of the Chicago men's apparel trade paper The Haberdasher, in which he would have seen Leyendecker's ads for the Chicago suit maker Hartt, Schaffner and Marx--another Calkins and Holden client. Both Connolly, and Calkins and Holden were familiar with Leyendecker's work before the Arrow Collar campaign, and it is unknown who contacted him, although Cluett, Peabody claims Connolly solicited Leyendecker in his NYC studio. Further, Leyendecker provided oil paintings to be used in Arrow Collar ads, but he did NOT design the ads--that was done by a creative team at Calkins and Holden and sometimes by Cluett, Peabody's in-house advertising dept. Many of Leyendecker's paintings for Arrow Collar ads were drastically altered without his permission to meet the requirements of various forms of commercial publicity.
Condition
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