Fendi

Italy, 1925.  Adele and Edoardo Fendi established a fashion company in Rome, Italy in 1925 called Fendi. Today, Fendi has grown to become a prominent brand. Known for its craftsmanship and inventiveness, the company takes inspiration from Roman history. Fendi has been associated with tradition, experimentation, and bold creativity for more than 90 years. It was founded by Adele Casagrande when she started a leather and fur business on Via del Plebiscito in central Rome. After Casagrande married Edoardo Fendi, she gave birth to five daughters and with their help, their company became a success.

In 1932, they launched a new store in Via Piave. Paola, the eldest daughter at the age of 15 started working for the company. Carla, Anna, Franca, and Alda, her sisters, eventually joined her. The girls took over the company and launched their first collection, which included the fur line. In 1965, the Fendi company collaborated with designer Karl Lagerfeld. Lagerfeld then created the company’s inverted FF logo. The next year, he created Fendi's first high fashion fur line, which gained the admiration of many customers.

The iconic products like the Baguette and Peekaboo bags define their skillful craftsmanship and eye for detail. These pieces, designed by Silvia Venturini Fendi in 1997 and 2008 will never go out of fashion. Fendi for sale produces the best quality of leather and fur products as well. Fendi at auction has received a lot of attention for its impeccable design and style. Fendi for sale brings forth an aesthetic collection of shoulder bags, handbags, sunglasses, scarves, and many more at online auctions.